Dynasty Sport
Since joining Dynasty, I undertook a comprehensive redesign of all digital assets for Dynasty Sports. This project involved updating and enhancing the visual identity across various platforms, ensuring a cohesive and modern look that reflects the brand's dynamic spirit.
When I joined Dynasty Sport, I was just a sports apparel consumer, not someone who knew much about the company. What I constantly saw on social media was imagery of players in the gear, but honestly, I wasn’t interested. I wanted to see what everyday people, like myself, would look like wearing the latest Cowboys range. So, I made it my mission to redesign Dynasty's front-facing look by featuring real, everyday models styled in clothing and accessories they’d actually wear to a game.
I designed an interactive influencer box that was sent to a select group of influencers across New Zealand, featuring a personalized message to announce our partnership with the One New Zealand Warriors. As our largest partnership to date, it was essential that the box stood out and felt special, reflecting the significance of this collaboration.
We didn’t just focus on our pro teams, we wanted every section of Dynasty to look the same.
Now small teams like Hibiscus Coast AFC will get the same treatment and respect as The One NZ Warriors.
How good!
A key aspect of my role at Dynasty Sport was to transform not only the models representing our garments but also the way our new pro team ranges were showcased across our social media platforms. I took the initiative to develop a fresh, modern look that aligns with current trends followed by some of the world’s leading brands, ensuring our content is both relevant and visually compelling.
Check out my recent pro team instagram carousel designs—crafted to showcase teamwork, energy, and brand identity with creativity and precision. Swipe through to explore!
