Moana Pasifika
In collaboration with our social media manager, I developed a creative concept featuring Moana Pasifika pro team players in a local laundromat—a relatable setting for many in our target audience.
This approach connects deeply with the community, grounding the Moana brand in everyday experiences that resonate with its consumers. The campaign showcases authenticity while celebrating the shared stories of the people we represent.
Before the pros stepped in, I had to channel my inner model and be the first to test the shots—turns out, I can rock a spin cycle almost as well as they can!
Here are the top images I selected to bring our social media tiles to life, enhanced with my custom filter that amplifies the garment colors and adds a subtle laundromat grain effect for a cohesive, authentic vibe.
Using our best selected images, I designed a solus GIF EDM to send out to the masses, driving excitement and further promoting the range.
Below is how we transformed some of the final images from the laundromat shoot into dynamic visuals for Moana's website.
